With management that understand multicultural communication, its own audio and print production studios, an extensive pool of NAATI accredited translators and multilingual talent. eTranslate is well resourced to provide all cross cultural communication needs.
Strategic Planning and Evaluation
eTranslate strategic planning may include recommendations of communities to be targeted, use of ethnic media, in-market activity, liaison with communities through focus testing to ensure appropriateness of campaign material prior to commencement of campaign, appointment of an account director and evaluation of campaign deliverables and outcomes in-line with agreed deadlines.
Issues Management
In responding to issues that may arise prior to, during or following a campaign, eTranslate addresses such matters through meetings with clients directly involved in the campaign.
Wayne Tseng – Principal Consultant |
Wayne is one of the founders of eTranslate and has over 20 years experience. After a consultancy career in Marketing Management, Wayne delivered is PHD thesis in cross cultural marketing and communication thus founding eTranslate
Wayne expertise include covers communication, media and marketing, community relations, outreach, network relations and market research with both multicultural and indigenous communities
Wayne has managed over 300 cross cultural projects Wayne published a number of papers and text on cross cultural marketing and assist then Federal Office for the Information Economy in developing a cross cultural communication platform. |
Karen Yu – Cultural Campaign Manager |
With over 20 years of experience in cross cultural communication and ethnic media, Karen is well places to manage cross cultural marketing campaign of all sizes.
Karen expertise include covers communication, media and marketing, community relations, outreach, network relations and market research with both multicultural and indigenous communities
Karen has worked on over 200 projects with clients such as Sydney Olympics, Tax office, ANZ, CGU, Aussie Home Loan, AMH, Manchester Unity and others. |
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