Snap shot of the Media Market

The ethnic media available today consists of press, radio, TV, and websites.

The press available ranges from national to international market. More than 200 publications in print, the opportunities in communicating directly to your target market are strongly achievable.

Radio is another traditional Medium available to reach the multicultural market through to small community radio stations that may have as much as one hour programming in a particular language each week.

Foreign language programming is available on both free to air TV and Subscription (Pay) TV. All Free to air TV is offering program slots in which to run your advertising, compared to Pay TV which offers multiple whole channels in specific languages with progressive growth on subscription over the year

Websites are the fastest growing area, with their readers’ growing need for speed and depth of information. The nature of the web has enable access to community relevant information in fastest and efficient way.

Fast Facts and Figures

Migration (Source – ABS)
in 2002 – 2003 of Australian’s population growth was from net overseas migration. The preliminary estimate of the net overseas migration was 125,300, while natural increase was 115,200 and total growth was 240,500.

Language Spoken at home

New South Wales
24.3% or 1,533,594 people in NSW speak a language other than English Applicable to all persons (Excluding visitors)

The Three most common languages spoken at home other than English in 2001 Census were:

Chinese Language: 201,667 (3.2%)
Arabic (Including Lebanese): 145,620 (2.3%)
Italian: 96,790 (1.5%)

Victoria
24.7% or 1,139,568 people in Victoria speak a language other than English.

The Three most common languages spoken at home other than English in 2001 Census were:

Italian: 149,185 (3.2%)
Greek: 122,351 (2.7%)
Chinese Language: 113,129 (2.5%)

Queensland
11.5 % or 412,361 people in QLD speak a language other than English.

The three most common languages spoken at home other than English in 2001 Census were:

Chinese languages: 35,948 (1.0%)
Italian: 24,741 (0.7%)
German: 14,368 (0.4%)

South Australia
15.5% or 226,193 people in SA speak a language other than English.

The three most common languages spoken at home other than English in 2001 Census were:

Italian: 40,176 (2.8%)
Greek: 27,363 (1.9%)
Vietnamese: 12,582 (0.9%)

Western Australia
16% or 293,154 people in SA speak a language other than English.

The three most common languages spoken at home other than English in 2001 Census were:

Italian: 36,549 (2.0%)
Chinese Language: 29,812 (1.6%)
Vietnamese: 12,064 (0.7%)